WELLA Color Charm 10 Vol Cream Developer, for Optimal Gray Blending and Rich, Multi-Dimensional End Results, 7.8oz

Q: Can developer be used alone or does it have to be combined with bleach or toner?

It has to be combined with a toner which is the color of your choice, otherwise your hair will just be bleached. The developer acts as a bleach. I also add a little coconut oil or castor oil to help minimize damage to hair.

Q: Why does the price on this keep getting raised??

The price to manufacturer is going up from a small business owner

Q: This came unsealed and missing liquid. It does not have a smell, shouldn't it? I wonder if this is the real thing.

Thank you for reaching out to us at Wella Color Charm with this concern today. Our products do not come sealed and would not be filled to the top as it is measured in weight. Our Wella Color Charm Developer does not contain a smell. When you color your hair the Hair Color is what actually holds the ammonia and contains the smell not the developer. To ensure you are getting authentic product when ordering from Amazon. make sure BOTH the Shipper and Seller are Amazon then you know it is authentic and not a 3rd party diverted product. I hope this answered your questions today. Have a Beautiful Wella Hair Day!