qt Zinsser 249727 White Zinsser, Smart Prime Water-Based Interior/Exterior Primer/Sealer

These new hybrid urethane products are revolutionary. Dries fast, high build, water clean up, sands easily to a smooth finish ready for paint.

Refinished 35-year old varnished cabinets. After sanding and applying grain filler, primed them with 2 coats of this product. It spreads easily, doesn’t run, and levels well. Used Benjamin Moore Advance as the topcoat.. Cabinets look great. I highly recommend this product!

This is the best primer I have used in over 35 years of painting. I used it on kitchen cabinets and wood paneling. Excellent adherence and good hiding of dark surfaces. Easy cleaning up as well.

We have used this primer successfully on a number of projects with wood, including a garage door in an area outdoors that is hit by a fair amount of rain. The paint has held up well even without the Sherwin Williams Emerald top coat in Cotton White that we were going to use. Emerald has a primer in it, but we thought this Smart Prime covered better than expected and so far we haven't used the Emerald on the door. This Smart Prime may be a little thicker than some other primers, which might explain its effectiveness in comparison with other primers. Remember to stir it well. We have bought 9 cans of this over about 4 years and would buy it again

Used for arts and crafts, and a base for painting rocks.

When my package arrived it contained only one can, not two, and that can was badly damaged. I reached out to Zinsser customer support for either a refund or replacement and never heard back. Essentially I paid for two cans and received half of one. Not the first time one of these cans has arrived damaged or leaking. I won't be purchasing from this vendor again.

The product is good but when I opened up the package the paint was already leaking out. That's because that's poor packaging. You should do a much better job for your consumers and your customers who actually purchased this at the cost that it is poor shipping

I love this brand and have dozens of primers from them. This was clear with large gibs of white that even after long stir would not dissolve. Really disappointed , it went on but was a very light white and coverage was poor