e.l.f. Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black

This is a great mascara. I actually really like it. & that's saying something, because I am extremely picky & hard to please when it comes to my mascara. The only thing I don't like is the fact that I can't seem to find a waterproof version. But that has nothing to do with the quality, which is surprisingly a 9-9.5/10. The price is a 10/10. Very affordable. & the actual functionality of the product is very nice- it elongates my lashes, separates them (definitely no clumps). It could be more buildable, I suppose. But, clearly that's not an issue for me personally. I just wish it came in waterproof, too. I think every single mascara should automatically come with the option of waterproof and not waterproof. That should just be a given with every single kind that exists. Lol. Anyhow, I really like this particular mascara & I have to recommend it. I don't think I've ever been able to write such a positive review on mascara before. Honestly. Hope it helps!

Gucci is my ride or die mascara and this little elf, is a game changer... price-wise that is. I love this mascara, it reminds me of my Gucci and it lives in my makeup drawer. I am not a woman who wants lashes that look fake, I prefer a more conservative beauty look and i love this one! Does it make my lashes long, yes, does it hold a curl, yes, does it smudge, no. Seriously, whats not to love!

I have been trying to find the mascara that makes me want to wear it regularly and have tried several different vegan and cruelty free brands but, this is the first one that I actually like. It separates and curls my straight as a pin lashes a little bit. My biggest requirement is that it doesn’t flake or make my eyes burn, and this one did neither. I’m also someone who rubs their eyes without realizing and it does not smudge. Another big factor for me is price and this one can’t be beat.

This mascara is absolutely perfect for my fine lashes. Such a clean & precise look. No smudging even in the Florida heat. Easy to remove! I've looked for the perfect mascara for nearly 50 years!! In all that time nothing compared & of course I've tried expensive brands. If your hair is fine then so are your lashes- they get overwhelmed easily.

This is the best mascara I’ve ever used.I have dry eye due to a chronic illness and have tried allot of mascara from drugstore brands to expensive brands from Macys, Ulta, Sephora etc..It goes on without any clumping and separates each lash.The brush is curved and separates lashes as you apply.I also like that it doesn’t dry while applying which is a problem with others.It doesn’t feel heavy and isn’t difficult to remove like most.I highly recommend this if you’re tired of buying overpriced mascara that ends up in the trash.

I think this mascara just gives me the ick. The applicator creeps me out. I will say that I liked this E.L.F option better than Benefits version. . I should have taken note from my benefit try that I’m not a tube mascara girly.

Best mascara I've ever used! I've been a Cover Girl professional mascara girl for 40 years. This mascara is so much better! No clumps, easy removal with makeup cloths, doesn't flake, and the brush separates my lashes beautifully! I like the black better than the brown (just a color preference), but the quality is the same. For the price, super well worth it!

I ordered this and e.l.f. Lash XTNDR Mascara at the same time. They both got good reviews on Makeup Alley, so I wanted to compare them. I first tried the Lash XTNDR and loved it, my review is here: https://www.amazon.com/gp/customer-reviews/R1IXHQB5YL052Q?ie=UTF8&ASIN=B0CPFXVC1SWhen I put this Lash 'N Roll on, I was confused as it looked and felt the same as Lash XTNDR, although this is not advertised as a tubing mascara like Lash XTNDR. It even has the same brush, the brown color is the same, the containers are the same shape, the only difference is the color of the cap.. It performed the same way that Lash XTNDR did. One day I wore one on my right eye, the other on my left, no difference all day. Finally I looked up the ingredients, they are the same!I wonder how many other cosmetic companies do this, especially ones like e.l.f. that make low-cost dupes of more expensive products? Anyway, it's good to know if e.l.f. ever discontinues one of these that there is a perfect substitute. In the meantime, I will buy whichever version has the best price at the time.So my review is the same as the one on Lash XTNDR. Another holy grail mascara!